The situation we're experiencing around the world is very sad, and one of the hardest hit sectors is the music industry. That's why the "We Never Give Up" project was created to contribute a small amount of help by donating a large amount of food supplies to staff and musicians.
A music video was also created featuring many renowned artists and musicians, with the goal of monetizing each social media play and, in turn, enabling people to donate and continue helping in this difficult situation in the music world.
Thanks to this project, many more artists continue to join this cause of helping with their hearts.